YLLA

At YLLA, I led the rebranding of the company’s visual identity, including the logo and core brand assets. The client had a defined color palette that needed to be preserved, so the challenge was to work within those constraints while refreshing the overall look and bringing a more contemporary, cohesive feel to the brand.

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Brazilian contemporary jewelry brand founded by designer Laura Carpi in 2015. Ylla focuses on statement jewelry with a strong design-driven and sculptural aesthetic, emphasizing individuality, craftsmanship, and distinctive forms.